As marketers, we want to drive results and move the needle. We want to increase ROI and measure everything. With marketing becoming more digital and measurable, it’s now the perfect time to automate your marketing processes. Marketing automation is an awesome tool that helps you save time, track performance, and measure results all in one place. It will help you save time by automating repetitive tasks such as sending emails or adding visitors to your email list on a regular basis. You can also automate tracking by integrating Google Analytics so you don’t have to log in every time you want to see how something performed. Instead of having several spreadsheets with manual updates, you can integrate it with your marketing automation software so everything is visible from one place.
Less to No Manual Work
Marketers who have switched to marketing automation report higher ROI, increased lead generation, and better relationship with customers. If those aren’t good enough reasons to switch, then I don’t know what is. Marketers who haven’t switched to marketing automation yet report lower ROI, less lead generation, and having to do more manual work. So if you still have to do manual work, that means you will have a harder time tracking your results. You’ll have to manually log everything, which can get difficult when manually sending emails to your list or setting up tracking in Google Analytics.
Track Everything and Everyone
- With marketing automation software, you can track everything and everyone like:
- How many people visit your website
- What they’re interested in.
- Where they come from.Which blog posts get the most views and what they are.
- Triggers like email sign-ups.
- Clicking on specific links, or reading blog posts, then, it allows you to set up actions such as adding that person to your email list, sending them a welcoming email, or letting them know about your offers and products.
- You can also set up workflows to help you track important metrics like sales or leads.
Build a Bigger Email List
Every marketer should be building an email list. It helps you create long-term relationships with your customers and leads. It helps you boost sales and make more money. And the best part is you don’t have to spend any money on it. With marketing automation software, you can build your email list by setting up email sign-up forms on your website. Whenever someone is interested in what you have to offer, you can prompt them to sign up for your email list. You can also prompt readers to sign up for your email list by adding a link to your email list in your blog posts. You can also send email newsletters to your email list to keep them engaged.
Help You Measure Everything
Marketing automation software allows you to measure everything.
- Which blog posts get the most views.
- Which ones are read the most.
- Which ones have the most social shares.
- See which social media posts get the most likes and shares.
- Format of posts which are working well.
- What kind of content people are engaging to most.
- What kind of trends are other organizations are following.
- Which emails get opened and which ones get the most clicks.
- You can measure which emails get the most unsubscribes and which ones get the most complaints.
- Which sales are being made.
- Which products are being bought.
- Which ones aren’t selling at all.
This way you can adjust your marketing strategy and improve your sales.
Improve ROI By Speeding Up Processes
Marketing automation software allows you to speed up processes. You can create automated campaigns that send emails to your existing leads and customers. You can also set up automated campaigns to prompt readers to sign up for your email list. This will save you time by not having to click the send button manually. You can also set up automated thank you emails to send to your customers after they make a purchase. This way you don’t have to write emails manually and can let your software do the work for you. You can also set up automated emails for your sales team to send after every sale. This way you don’t have to manually send emails and can let your software do the work for you.
Conclusion
Marketing automation software can help you save time, track performance, and measure results all in one place. It will help you save time by automating repetitive tasks such as sending emails or adding visitors to your email list on a regular basis. You can also automate tracking by integrating Google Analytics so you don’t have to log in every time you want to see how something performed. With marketing automation, you can also speed up processes by setting up automated campaigns and letting your software do the work for you.
About Intelloger
At Intelloger we always aim to provide you with solutions that can help you solve the most complicated problems you face while managing your business. From Oracle solutions to digital transformation, RPA and much more, we make it easier for you, just as we made this solution easy to understand and adapt.
